Must Read: Designers Are Using Fashion to Get out the Vote, Influencers Are Becoming Investors

Designers are using fashion to get out the vote
“This election cycle, getting out the vote is not just a talking, or lobbying, point,” writes Vanessa Friedman for The New York Times. “It’s a product category.” As we gear up for the midterm elections, designers are selling everything from cotton T-shirts to cashmere sweaters emblazoned with statements urging us to head to the polls. With thoughts from Prabal Gurung and Tory Burch, Friedman explains how this new wave of political fashion is using “clothes as an overt expression of values to be worn all the time, anywhere.” {The New York Times}

Influencers are becoming investors in droves
A growing number of fashion, beauty and lifestyle brands are looking beyond Silicon Valley to the world of social media to raise funding. These up-and-coming brands are handing over stakes in their companies to digital influencers – like Leandra Medine and Arielle Charnas – in exchange for a small cash investment. In turn, the brands receive long-term commitments from well-known backers who provide everything from industry contacts to enthusiastic promotion on Instagram. And if the brand takes off, early backers can find themselves sitting on stakes worth millions of dollars. {Business of Fashion}

Chanel announces upcoming collaboration with Pharrell Williams
Pharrell Williams is furthering his longstanding relationship with Chanel by designing a ready-to-wear and accessories capsule collection for the brand’s Spring 2019 season. Previously, Williams served as a campaign star, runway model, composer and sneaker collaborator for the French fashion house. Details of the range are still scarce, but Chanel revealed that the collection will debut exclusively on Mar. 29 at its new Seoul flagship, followed by select Chanel boutiques around the world from April 4. {Fashionista inbox}

ShopStyle will roll out new features to help influencers beat the algorithm
ShopStyle, which is comprised of both an influencer network and a social search engine, will roll out three new features aimed at helping influencers combat algorithm changes by monetizing even more content. Set to debut on Nov. 14, the features will allow influencers to embed shoppable links within their YouTube videos and give shoppers the option to be notified when a product from an influencer’s page in their favorites goes on sale. ShopStyle will also add “trend pages” that will highlight original influencer content. {WWD}

Milk Makeup and Wu-Tang collaborated on lipsticks
Milk Makeup announced its first-ever collaboration on Thursday, a range of Wu-Tang x Milk Makeup lip colors that includes eight shades designed to “honor Wu-Tang and Milk Makeup’s shared origins in storied New York culture and knowledge,” according to a release. “We wanted our first collaboration to be with a seminal icon who moves between culture and music and helped shape a generation,” said Milk Founder Mazdack Rassi. {Fashionista inbox}

How fast fashion affects mental health
Fast fashion not only takes a heavy toll on the environment; it also has serious effects on your brain, mental health and overall well-being. This is because, in the past, most people outgrew their overspending habits as their maturing personal style priced them out of such options. But thanks to the rise of fast fashion, people of all ages are seeing shopping as a more accessible way to cope with their feelings around anxiety and depression. {Well+Good}

Travis Scott stars in Saint Laurent’s Spring 2019 campaign
Travis Scott stars in Saint Laurent‘s Spring 2019 campaign wearing some statement pieces from the label’s menswear range, including a sequined jacket. The ad, which was shot by David Sims, maintains the French luxury house’s iconic black and white visual codes and sexy rock ‘n’ roll aesthetic. {Fashionista inbox}

Travis Scott for Saint Laurent Spring 2019. Photo: David Sims

 

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