For Zoya’s Style Digest 2.0, stylist Rhea Kapoor curated three different jewellery looks from the brand’s new line of everyday jewellery. Starring Kapoor’s friend Kainaz Messman of Theobroma, the first film in the video series features the businesswoman on her way to winning the entrepreneur of the year award at an event. Part of her getting dressed routine? Zoya jewellery, picked by Kapoor and styled into her look. Several such scenarios of everyday women celebrating personal milestones, like a mother getting ready for her daughter’s engagement, feature in the series. At an event at Zoya from the House of Tata’s Palladium Mall store, we caught up with the woman behind Sonam Kapoor Ahuja’s best red carpet looks (we can’t wait to see what the Kapoor sisters create for Cannes Film Festival 2019 next week) to talk about her everyday jewellery style icons, her first jewellery purchase and more.
Tell us more about the Zoya Style Digest 2.0?
We did a really fun shoot. We did one where I was styling my friend Kainaz Messman for an award function. We took a mix and match approach to the jewellery, which is something I can really relate to because I do it all the time myself. We did a very beautiful diamond necklace with an emerald on it, it was an eight-carat Zambian emerald, it was incredible, and it looked so good on her skin. She’s so successful, she’s been running a business since she was 23, and she’s still so young, and she has a baby and she’s fitter than me, and she just looked great. The thing about that necklace, I think, is that there are a lot of girls who feel shy to go bold with fashion, because there’s so much inner dialogue about ‘Oh, will people judge me? Will it be too much? Will it look like I’m trying to be something that I’m not?’, but the good thing about the jewellery that Zoya makes is that it’s statement without being overpowering.
All women have a jewellery routine. Some pile their hair up into barrettes, while others layer their necklaces for a day of business as usual. What’s your everyday jewellery style?
I always wear layered necklaces, a solitaire that was gifted to me, and a key pendant (also gifted to me by someone). These aren’t of crazy value, but they have so much sentimental value. I never take my jewellery off. I live in my layers. My style on most days is just track pants, a hoodie, loafers or boots, so jewellery really adds a feminine touch.
Who are your all-time jewellery icons?
Elizabeth Taylor, of course, is a jewellery icon, and my mum—she’s a jewellery designer and she has the most beautiful taste in jewellery. She loves her traditional pieces, and she’s really into uncut jewellery right now; she likes things that have a history. I also think Sonam wears her jewellery well too.
Speaking of Sonam, what can we expect to see at the Cannes Film Festival red carpet this year?
It’s very different this year. I just want to highlight her beauty more than anything else. I’m focused on simplicity and understated elegance this time. We always bring the drama, but this year, I feel like Sonam has reached a place in her life where she’s so content and so at peace, as an artist, as a girl, as a woman, and I kind of wanted to highlight that. There’s definitely going to be some jewellery. Previously, we’ve done hathphools and a beautiful choker when we did the Anamika Khanna sari, we’ve done a nath. Honestly, we’ve had some epic jewellery moments on the red carpet and this year will be amazing too. You’ll have to wait and see.
Do you remember the first jewellery piece you bought for yourself?
I bought a pair of Zambian emerald earrings. They’re really hardcore, 16-carat emeralds; they have a solitaire in between. I didn’t want it to be uncut because my mum is really sweet and she anyway puts aside some of our money from time to time and buys us something like that. So this time, when I really started to make money, I saved and saved for over two years just to buy those earrings, bit by bit, because I feel like I want to buy pieces that are going to be able to be worn forever. It was a treat to myself. I was really proud of myself after Khoobsurat because I grew up watching Disney princess movies and I got to make one, and I was just really proud of myself and I was like I deserve it!
What’s a jewellery trend you’re really into right now?
Love, love, love hair jewellery! That’s why I like a good brooch, because I feel like you can make it into a pendant, you can wear it as head jewellery, you can do so much with it. Sonam and I started doing them years ago because we’re just extra, but I love hair jewellery in general and I love a good maang tikka and mathapatti. When I was 22-23, Sonam and I got my mother to make hair clips with uncut diamonds. You can look it up! We actually wore them around everywhere even before they were a thing.
Scroll ahead to take a look at the jewellery pieces featuring in Zoya Style Digest 2.0.
Emerald and gold braid necklace
Earrings from the Inheritance Collection
Ring from the Inheritance Collection
Necklace from the Inheritance Collection