K-beauty is no longer a trend — it’s a mainstay. In just a few years, we’ve gone from a limited number of Korean beauty brands being available in the U.S. through pioneering curators to the U.S. getting K-beauty launches at the very same time as South Korea. Existing skin-care and makeup lines are rapidly expanding and new brands are regularly popping up, offering shoppers that irresistible blend of thoughtful ingredients and leave-out-on-the-vanity packaging. As a result, there are fun, innovative, and game-changing new launches dropping each and every month — and we’re here to help you discover them first and navigate them with ease.
Keep scrolling to see the latest and greatest K-beauty products hitting real and virtual shelves — and probably your bathroom counter — this month.