In today’s oversaturated market, being crowned best makeup in the world is a pretty big deal.
While brands like MAC, Bobbi Brown and Estee Lauder probably spring to mind, Sitejabber, a consumer website, has just just discovered that the title has been awarded to none other than NYX Professional Makeup.
That’s right folks, apparently this is our favourite makeup brand ever and one that we literally can not shut up about.
To work out the winner, Sitejabber looked at over 11 thousand pictures and comments on Reddit thread r/MakeupAddiction.
It turned out that NYX was the top dog, appearing in a whopping 42% of images and with the most mentions for skin, lip and eye products.
“Considered one of the most affordable and underrated brands on the market, there’s almost nothing you won’t be able to find from NYX – from foundation to blush and virtually everything in between,” said Sitejabber.
“Gurus even say NYX is a great place to start experimenting if your collection isn’t already overflowing or you aren’t entirely sure how to approach your personal aesthetic.”
A quick scroll through the thread and it’s clear to see why Reddit are reigning NYX supreme. The comments speak for themselves…
“Tried the new(?) NYX Can’t Stop Won’t Stop CONCEALER (has no idea that was a thing and I was missing out lol) this concealer is so bomb and doesn’t crease! I didn’t set it 🤯 full review/deets in comments.”
“Today’s face using 100% Nyx products.”
“Target had nyx on clearance!!!!! I got enough concealer for like the next 5 years! I’ll probably lose them before I use them. They were like a dollar. I finally threw away all my Mac concealer because it’s just not as good.”
“Found my new favorite red lip color, Butter Gloss in Strawberry Jam by NYX.”
Other contenders for the ‘holy grail’ status include, Urban Decay, Too Faced Cosmetics and Benefit.
If you’re not yet fully familiarised with what’s on offer at NYX, don’t stress. We’ve rounded up our must-haves below, so get shopping.